We seem to be a society obsessed with cleanliness. We want our whites whiter and our bathrooms and kitchens hospital-grade disinfected. Industry has answered: today's cleaning products promise faster, easier, and better results with no scrubbing. But is our clean-freak streak harming our kids and our environment?
Many childhood illnesses are rising at a very worrisome rate. Respiratory illness is now the leading cause of admission to hospitals for children. Childhood asthma has jumped by 400 percent over the last 20 years. Learning problems like ADD are on the rise. After injuries, cancer is now the leading cause of death in children between the ages of 5 and 9. Incredibly, most of the 80,000 chemicals in common use today have never been checked for harmful effects to our children's immature brains and immune systems.
It's up to all of us to take care of this planet we call home and we invite everyone to join us in making a lasting positive difference. If we all make just a few simple changes in our daily routines, over time our world will become cleaner and healthier for generations to come.